The suit color that looks excellent on one client may make another client look drained. This is not preference. This is undertone.
Every man has a skin undertone that reads as cool, warm, or neutral. The fastest test is the wrist vein test in natural light. Blue or purple veins point to a cool undertone. Greenish veins point to a warm undertone. A mix points to neutral.
Cool undertones look strongest in cool fabric registers. Charcoal grey, navy blue, royal blue, slate, deep burgundy, plum. The shirt under the suit benefits from clean whites and cool blues.
Warm undertones look strongest in warm fabric registers. Olive, tobacco brown, camel, warm grey, earth tones, and deep forest green. The shirt under the suit benefits from cream, ivory, and warm whites rather than stark white.
Neutral undertones have the widest range and can wear both families. Most look best in midnight blue, mid grey, and shades that sit on the cool side of warm.
The Crowned Legacy fitting includes a tone reading. Cloth selection happens with your undertone visible. This is part of the wardrobe gap analysis and is included in every audit.