Italian merino, certified sustainable, since 1865.

Carlo Reda founded the wool mill in Valle Mosso in 1865, in the Biella province of Piedmont. The Botto Poala family took over the company in 1919 and has run Reda across multiple generations since; the Botto Poala name is closely associated with Italian merino wool textile production through the twentieth century. Reda operates a vertical full cycle from raw fiber through finished cloth on site at the Valle Mosso mill.

Reda carries the sustainability flagship position in the luxury wool category through third party verified certifications. Reda was the first vertical cycle wool mill in Europe to obtain EMAS certification, the European Union Eco Management and Audit Scheme that requires continuous improvement in environmental performance beyond regulatory compliance. Reda also holds B Corp certification, the third party social and environmental performance assessment that evaluates the company against transparent standards. The two certifications together distinguish Reda from mills that make generic sustainability claims without third party verification.

Reda also owns Australian sheep stations and sources merino fiber directly through that owned supply chain. The Reda relationship with New England Wool in Australia underwrites the merino sourcing across the Reda library. The vertical integration from sheep through finished cloth gives Reda traceability that pure merchant wool houses cannot match. The Rewoolution sub brand uses Reda merino in thermal sportswear for the active sport register.

Reda Active is the foundational high twist suiting bunch and the cloth that defines the Reda technical register. The cloth uses CompAct3, a proprietary spinning system developed by Reda researchers that produces high twist yarn at fine wool fineness. The construction gives the cloth wrinkle resistance through long days and travel resilience that doesn't rely on synthetic blending: the wool itself handles the recovery rather than a polyester or elastane component. Reda Active is the cloth Reda points to as the technical headline of the mill.

Reda 1865 is the heritage brand line encompassing the standard business worsted register across Super 110s through Super 150s suitings. The merino fiber comes from the Reda Australian sheep station supply chain and through the New England Wool relationship, with the sheep to cloth traceability underwriting the Reda quality claim.

The vertical Valle Mosso operation runs the full production cycle on site. Dyeing, spinning, weaving, and finishing all happen at the Reda mill, with quality control across runs and the EMAS framework requiring continuous environmental improvement across the operations. The mill exports cloth worldwide to clothiers and bespoke operations that prioritize the sustainability differentiator alongside the wool quality.

Reda fits the wardrobe that wants the travel resilient register at the sustainability flagship tier. Reda Active commissions concentrate among traveling executives whose suits cross two or three time zones a week and have to arrive ready. The wrinkle resistance of the high twist construction handles long flights and conference rooms without surrender. The Reda 1865 heritage bunches sit at year round business worsted weight for the standard executive rotation.

For clients who weigh the sustainability register alongside the cloth quality, Reda is the natural choice. The B Corp and EMAS certifications give Reda standing that the other Biella mills do not pursue at the same level, and the owned Australian sheep station supply chain underwrites the traceability claim that pure merchant houses cannot match. The wardrobe planning client building a rotation around third party verified sustainability claims reaches for Reda first.

Reda sits at upper mid per meter pricing. Comparable to Zegna Trofeo mainline and Holland and Sherry Crispaire across business worsted construction. Reda Active and the specialty performance bunches push slightly higher. The sustainability certifications justify the upper mid pricing tier; the cloth itself sits comparable to peer mills at the same wool fineness range.

Reda Active commissions concentrate among traveling executives, international business leaders, and clients whose calendars run coast to coast or further on a weekly cadence. The high twist construction handles the travel day without surrender. Reda 1865 business worsteds cover the year round rotation across the senior executive and revenue leader audience.

For sustainability conscious clients, Reda is the cloth that meets the brief. The B Corp and EMAS certifications stand against third party verification rather than marketing claims, and the owned Australian sheep station traceability extends from sheep through finished cloth. Bespoke wedding suits in Reda cloth land for grooms who weigh sustainability alongside cloth identity. Multi piece executive commissions roll into executive wardrobe planning naturally, with Reda Active anchoring the travel resilient register. The construction detail at the upper tier sits on the bespoke tier. For the upper Italian luxury fiber and sustainability comparison, see the dedicated Loro Piana mill page.